How to use Facebook to make your business recognized
221,6 million Americans are using Facebook. Our question is, can you afford not to be there?
Facebook has developed an extensive and very complex marketing platform. The targeting possibilities are unique to Facebook... Everyone has a client to reach there.
Furthermore, the app is installed on hundreds of millions of smartphones. You have to consider how people use their smartphones and target them with mindblowing ads at the right moment.
How does Facebook Ads work?
You may have seen the ads on Facebook yourself? Among other things, you see ads in the feed, in stories, or in the right column of the page. Using the options this platform gives you, you can choose where and who your business should be visible to.
Here you have the opportunity to invest the marketing dollars in the group of users most interesting to your business.
Do you perhaps want to reach a specific category of people, such as parents? Is it a specific demographic that is important? Or is it interesting to find an audience with a particular buying behavior?
In addition to these options, this social networking platform has allowed you to advertise to people with interests similar to what you offer. You can also advertise for people who have a specific connection to your page, such as those who "like" your page.
The combination of the number of users and the ability to decide your audience means that the platform can be a very effective starting point for any marketing campaign. Here you will also be able to market your website, your company's Facebook page, and create targeted campaigns to direct users to apps or video views. The acquisition of Instagram also makes it easy to coordinate marketing between the two services.
How to get started?
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