Instagram creates the opportunity to craft experiences and shows that the Company is relevant
Instagram is a social network where you can share your photos and videos. In addition, you can like, follow and click on content that captures your interest.
The platform has become very popular, with over 115 million users in the United States. Half of these users visit the platform daily. After Facebook took over the ownership, it has also become easier for companies to advertise here, and it has opened up for a large group of potential customers.
How does Instagram Ads work?
Instagram is growing at an immense speed as an important advertising platform. You can create an image and video ad, as well as Instagram Stories. It's also easy to run your campaigns simultaneously on both Facebook and Instagram.
Your campaigns can be targeted to what you want to achieve, whether it is branding, reach, traffic, app settings, video views, or conversions to your website or app. Furthermore, the advertising can be planned according to the customers you want.
The connection to Facebook also means that you can take advantage of a large amount of data Facebook has to reach your audience.
With advertising on Instagram, the visual should be your number one priority. That which immediately catches the attention of the audience.
Instagram photo and video ads can show the user different "call to action" when your business is displayed. Should the user contact you, sign up for a newsletter or event, or even download something?
You can also link the ad directly to your website or app. And with the Pixel, you can send data back to Instagram about what actions users do on your website.
Instagram Stories are photo or video ads that disappear within 24 hours unless you save them. This is a tool that can be used, among other things, if you want to arouse the interest of customers with limited offers. As a company, you also get access to all the abilities of this feature. With, for example, video effects and text, you can make the promotion creative and remove the "advertisement" feeling.
How to get started?
We have extensive experience and good knowledge of social media marketing. Sign up for free platform access by clicking the button and learn how your company can benefit from Advoy.